Phuket Property: The Emerald Terrace stands out in Patong
PHUKET: The uniquely designed Emerald Terrace will cover 1.3 rai of land on a hillside in Patong. The 7-storey, low-rise condominium will have 133 units comprising 98 studios; 21 one-bedroom apartments – eight of which will have private rooftops – and six two-bedroom apartments with private roof tops.
Owners can use the swimming pool or relax in the distinctive pod-shaped seating area overlooking it. There is also a fitness center, jacuzzi, garden, internet and cable TV. The Phuket Gazette (PG) spoke to Sawit Ketroj (SK), managing director of Phuket Future Development Co Ltd, about the project.
PG: Why did you choose to build this project in Patong?
SK: We chose to build the Emerald Terrace in Patong because of our close relationship with many of the agents in that area, who, along with us, decided Patong is the center of Phuket’s tourism and economic development. We studied Patong’s sales and rental market and met with many clients and property owners to get to know the interests of the people, what’s needed and what’s wanted in Patong. And Patong is a beautiful area in a perfect location, ideal for all types of lifestyles.
What other developments do you have in Phuket?
Our other development is located at the Phuket Country Club Golf Course, Kathu. These modern style luxury condos are 100 per cent sold out.
Do you have any plans for more developments in Phuket?
We have plans to build a very unique condo which will break ground next month. We have an interesting concept for this condo as it is going be very different from our other projects and those available on the market today.
What does Emerald Terrace offer that’s different frin other condos in Phuket?
The Emerald Terrace is a project created under the concept of “Quality Living, Quality Condo”. Our plan is to provide a quality lifestyle for all of our clients. The Emerald Terrace is only a short walk from the beach, with sea views from many units. The condo is perfectly located in a quiet area on the side of a mountain, giving guests a relaxing and peaceful feeling all year round.
The design and materials were chosen because of their quality. The project only has 133 units, making the Emerald Terrace one of the less crowded condos.
Has construction started and when will construction finish?
We have already started the project with a show unit and sales office; now we are awaiting approval for an Environmental License.
That’s expected to take a few months, but as far as the building construction, we expect this to be completed around the end of next year.
How will Emerald Terrace affect or benefit Phuket?
Customers are given options as far as owning or renting out units. The materials have never been used by any other developer, which gives the project a fresh look. Our vision it to help maintain the natural beauty of the island by using eco-friendly recycling bins to help keep pollution and waste down to a minimum.
What’s the vision/objective of Phuket Future Travel Ltd?
Our vision is to produce quality projects and keep our focus on the customer. By providing condominiums and quality living to our customers, we feel that they will give back to Phuket Future Travel Limited, as well as to Phuket itself. Right now we are a small company but we are growing quickly with high sales and increased customer relations.
Who are your target market?
Our target customers come from all over the world. Now we have customers in Europe, Australia, China and Singapore, among others. As far as our market in Asia, the main two are China and Singapore. We don’t have a large number of customers in Thailand at this point but we are beginning to develop the market for Thai people so they can benefit from our developments.
What inspired the unique look of the Emerald Terrace?
We wanted to make a project based on the natural tropical look of Phuket. We used natural materials: trees and stones to help give the condo its distinctive look. Together with the colors and atmosphere of Patong, we have created a new style of luxury condominium. We also added some modern age looks to the common areas of the condominium that can only be seen from inside the condos.
What do you think are the project’s key selling points?
For the vast majority of buyers, the three most important criteria when choosing to purchase a property are: Price, quality and location. We like to think that The Emerald Terrace Condos have met all three, in what can only be described as a unique opportunity for prospective buyers. We have designed our condos and made the purchase price to match today’s economic standard. We also offer a difference in the quality of materials used. Some of the materials have never been used in Patong before and we hope it will help to preserve Phuket’s natural tropical beauty.
We have chosen to stay in the residential area of Patong for convenience, but we also have a key location on the side of the mountain with amazing sea views and quiet quality living standards. Owners will have a full range of amenities and services available to them.
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